Igniting the Spark in Every Child Since 1962

Our Playful Promise: At Educational Insights, we believe that there is a light in us all that shines brightest when we’re playing. We promise to keep creating educational toys and games packed with possibilities that ignite curiosity and a passion for exploration and learning in every child.


Let’s pretend! Playing with Educational Insights inspires creativity, imagination, self-expression, and more with award-winning products designed to put kids in charge of the way they play. With some of the best-selling pretend-play brands on the market, developed by parents and teachers, Educational Insights imagines a more playful world for kiddos everywhere!


As a leader in scientific toys and tools, our extensive line of STEM (and STEAM!) products has been igniting the spark in curious kids for over 50 years. Hands-on experience and clear, achievable tasks – with room for creativity! – give kids the confidence needed to launch a lifelong love of STEM learning. With award-winning science, technology, engineering, and math products from best-selling brands including GeoSafari®, GeoSafari® Jr., Design & Drill®, Nancy B’s Science Club®, and ARTIE 3000™, every bright child can develop key, age-appropriate skills and build the foundation for future STEM success.


Let them build and watch them grow! Educational Insights has been constructing engaging, confidence-building, creativity-inspiring construction play experiences for more than 50 years. Best-selling brands like Design & Drill® put the power in kids’ hands, enabling them to build everything from pictures and patterns to robots, race cars, and real, working circuits! With dozens of activities to choose from and real, working power tools at the ready, kids are also building key developmental skills including fine motor skills, pre-math and engineering skills, problem solving, and more.


Get in the game! Educational Insights offers a full line-up of games designed to get players everywhere laughing, learning, and loving life, including My First Games for toddlers; best-selling preschool games like The Sneaky Snacky Squirrel Game™; best-selling puzzle games from Kanoodle®, and hilarious party games perfect for game night. Bring your family and friends together with an Educational Insights’ game today!


Since 1962, Educational Insights has been dedicated to creating innovative resources educators need to take learning outside the box. And we’ve succeeded! Award-winning, best-selling brands like Hot Dots® can be found in classrooms all over the country. Why? Because we’ve found a way to bring learning to life, using physical play, creativity, hands-on learning, and engaging technology to teach everything from preschool basics to science, math, language arts, and geography. And the results speak for themselves!


  • Family Choice Award 2019
  • Hot Diggity Awards 2019
  • NAPPA Winner 2019
  • Mom’s Choice Gold Award 2019
  • Parents’ Choice Gold Award 2019
  • Teachers’ Choice Gold Award 2019


  • Pediatric Therapy Network Partner
  • Play Your Part Los Angeles Partner
  • For The Child Long Beach Partner