The Sylvanian Families toy series, since 1985, is a beautiful, richly detailed embodiment of animal families that live like humans, sharing their love in a world filled with abundant nature.
Sylvanian Families cultivates the mind through play and brings dreams and happiness.
The three core Brand Concepts of Sylvanian families are: nature, family and love.
BRAND CONCEPT 1: NATURE
Nestled among beautiful, abundant nature is the Sylvanian Village.
Everyone in the village lives a life full of love and peace, sharing and appreciating nature’s blessings.
Sylvanian Village is more than an imaginary world: it is a comforting place that everybody has in their heart from the moment they are born.
The mountains, the ocean and the sky will warmly welcome everyone who visits the world of Sylvanian Families.
BRAND CONCEPT 2: FAMILY
Every character in the Sylvanian Families series is part of a family that lives together, and each family is in turn connected to other families in some way.
They all live like one big family, laughing together in happy times and supporting each other during the occasional sad time.
Every character treasures the irreplaceable moments they have, from fun time with their friends to quality time with their families.
BRAND CONCEPT 3: LOVE
The world of Sylvanian Families is filled with love.
The characters are thoughtful of their family and friends, appreciate nature’s blessings and are passionate about their jobs and dreams.
These various forms of love bring joy to each character’s daily life.
This collectable is distributed in more than 60 countries as Sylvanian Families – in USA and Canada as Calico Critters.