Unboxing happiness one package at a time

Be Amazing! Toys, part of the Creative Kids Family, offers educational, creative and fun activity kits and toys that teach real skills in a way that makes kids say “Wow! That’s so cool!” Our goal is to encourage kids to use their imaginations and ask questions about the world around them. Our mission is make learning fun for kids ages 4 and up – and for their parents — by creating safe, unique kits and toys.

Since being founded in 2002, the Be Amazing! Toys line of product has grown considerably. Today our product line has expanded to include the wildly successful Science to the MaxAmazing Super Snow and Lab-in-a-Bag brands.  And we have not stopped there! We continue to innovate and introduce NEW brands like Snow Pets, Blippi, and CoComelon plus we offer core craft kits from Creative Kids, B.Me, Craft Vibes Only, and more.


Be Amazing! Toys and Creative Kids have placement in all avenues of retail. From main line catalog items to custom developed private label, we are ready to meet the needs of all our customers.

Below is a sampling of the retailers you can find our item in store or online today!


Be Amazing! Toys has been recognized and earned many distinguish awards over the years. Just some of them are:

  • ASTRA Best Toys for Kids (Science)
  • Learning Express Best Science Kit
  • National Parenting Center Seal of Approval
  • National Parenting Publications Award
  • Parents’ Choice Awards
  • Toy Insider Top Holiday Toys
  • August 2016 –EZVid.comBest Mid-Range Science Toy and #3 in their top-ten list of science toys.
  • December 2015 – Good Housekeeping magazine award program
  • 2014 – Family Fun Toy Fair Favorite